Elon Musk’s social media platform, X, has launched a marketplace to redistribute inactive or unused profile names. The feature is initially available exclusively to paying Premium Business and Premium+ subscribers.
The platform offers two types of handles: “priority” and “rare.”
Priority usernames, often consisting of full names or multi-word phrases, can be requested free of charge. However, these handles are tied to the premium subscription; if a user downgrades or cancels, their profile reverts to its original name.
In contrast, rare usernames—such as the highly sought-after “@Tom” or “@Pizza”—can be purchased by invitation or through a public application process. Once acquired, these usernames belong to the user permanently, even if their premium subscription ends.
This move delivers on an earlier promise by Musk, who acquired Twitter for approximately $44 billion nearly three years ago and later rebranded it as X, to eventually release usernames from inactive accounts.
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